Popular Subculture
demographics- ages 18-30, rock/jazz musicians, male & female, all ethnicity
psychographics- not high income, "rockstar lifestyle", non-coporate market

Different from other magazines, such as metro, because it only displays bands with live analog instrumentation. In other words, no techno or computer program generated sound. All bands on title are real, from San Francisco or San Jose, and they all have one or more of the following; guitarist, drummer, percussionist, bass, piano, singer, many brass instruments and wind instruments.

The bands are all of a specific genre. A blend of pop, soul, rock, jazz, and ska.
They are again; Sweet HayaH, Guy Fox, Sadie and the Blue-eyed Devils, and Melted State.

Articles:
-Looking to turn up your band's style? Add some brass!
-Hollow-body electric guitars, best sound?
-What hand drum is right for you?
-Steel strings and why they sound more classic.
-Add loop pedals to your practice routine and why?

This magazine is aimed at musicians and bands looking to join a local scene. Which is why it is so cheap, only one dollar. It is to promote the genre and gives other musicians a chance to join.